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  • Writer's pictureTina Singe

Benefits of CallRail for Local Service Businesses

If you’re spending money to market your business online and aren’t tracking the results of those campaigns or where your leads are coming from, you’re missing out. You need proof that your marketing dollars are driving new leads. Whether it’s more appointments scheduled, pricing inquiries or location inquiries, CallRail lets you discover which ads, keywords and marketing campaigns attract valuable leads over the phone and on the web.

The importance of call tracking for your website

Keywords refer to the words and phrases used on your website that make your business display in search engine results when consumers search for your product or service. The better and more keywords you have, the higher you will rank on sites like Google, Bing and Yahoo!.

But what do keywords have to do with call tracking? That’s where tracking with CallRail comes into play. You can’t have a full grasp of lead and conversion data unless you’re also tracking phone calls to see which digital and offline marketing tactics are causing customers to pick up the phone and actually call you. By integrating call tracking software, you’ll be able to get a total view of customer behavior and gain a better sense of how to effectively reach your core audience.

So what does it mean to have CallRail track phone calls with keywords? When a visitor comes to your website after finding you in an online search, CallRail will assign a unique phone number to them during their entire stay on your site. When they finally decide to call your business, you will know exactly who called and what keywords and pages they saw and used while scrolling through the entirety of your website. So not only can you pinpoint which avenues are driving leads to your site, but you can now narrow down the individual keyword they used to search for you.

This allows you to tweak your website by using only the top keywords and phrases people are searching for.

The importance of call tracking for online marketing

It almost goes without saying that analytics are crucial to developing successful online marketing campaigns. So much time, effort and spend goes into PPC (pay-per-click) advertising that if you’re just letting your campaigns run in hopes of driving new leads after setting them up, you’re not using your resources to your full advantage. Instead, you should be continually tweaking and testing to see what’s actually driving the best results.

Whether it’s a Facebook ad, Google ad, organic search result or print ad, chances are you don’t know where your customer calls are originating. With call tracking, you can examine and analyze each of your campaigns in order to see actual correlations between your marketing efforts and results. By assigning a unique phone number to each campaign and gathering such in-depth insights, you’ll be able to better track your individual marketing initiatives and determine which ones are the most successful to your business.

The same goes for multi channel call attribution - a feature that allows you to see every touchpoint a lead has with your brand up until a phone sale. Because you’re reaching potential consumers across multiple channels, multi channel call attribution allows you to better understand customer behavior by tracking each of their interactions with your brand via the source they clicked on and how much time has passed since their initial introduction and final sale. This information is crucial in planning future campaigns and maximizing your marketing budget to yield the best return on investment. Knowing each channel that leads visited before converting gives you an idea of which efforts are working and which efforts need to be tweaked.

That sounds better than aimlessly letting your ads run without knowing if they are actually driving your leads to pick up the phone, right? Check out some examples of how online and offline analytics can be tracked with CallRail:

Call recording for training and understanding your consumer

In addition to tracking where your calls are coming from, call recording allows you to listen in on your employees and their interactions with customers. By honing in on your sales team’s conversations with callers, you’ll be able to better analyze their tactics and identify areas that require attention to increase conversion rates. This is critical for helping you train your employees to follow your company standards.

It also allows you to better understand your consumers. By using CallRail’s recording software, you can analyze areas like:

  • What are your customers asking about?

  • How are or aren’t your products serving them?

  • What issues are customers having with your products or services?

  • How long are your customers staying on the phone with your representatives?

  • Are your customers receptive to the guidelines you have set in place?

By listening to your employee and customer interactions, you are taking the necessary steps to optimize your sales calls at full capacity.

At the end of the day, CallRail gives you certainty. It doesn’t matter if it’s marketing or sales dollars. Every dollar put into your business is important. That’s why our software is designed to give you the insights you need to be successful by allowing you to understand your customer’s interactions. Visit The CallRail website to learn more.

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